She is Strategic Program
INTRODUCING
She is Strategic
Fortune 500 brand strategy, built for your solopreneur business
Whether you need the full brand strategy foundation built from scratch or focused help with one specific area of your business, this is where that work happens.
I do the research, I make the call on what's actually sellable, and I build the strategy custom to your situation — using the same brand and business strategy large companies pay for, scaled to fit a business of one.
Built for women at any stage of figuring it out
If you have an idea and no clear offer yet, this program is for you.
It doesn't matter if you've never packaged your ideas into something sellable, or you've already launched and it's just not landing the way it should.
Women with years of professional experience they can leverage, but no offer built from it yet
Women with an offer already live that isn’t performing or getting the response you expected
Women juggling three or four half-built ideas, unable to commit to one
Women who have most of the pieces in place but one specific area — messaging, positioning, or content strategy — is broken or missing, and they know which one
How the program works
Step 01:
You apply
Fill out the application. It takes about 15 minutes. I personally read every response; it's how I understand your situation before we ever speak.
Step 02:
We talk
I’ll analyze your application and reach out to schedule a conversation. This is where I learn what you're working with, what's stuck, and what level of engagement makes the most sense for where you are right now. I'll recommend either the Full Program or a Focused Sprint based on what I hear.
Step 03:
I research
Once we're aligned and the engagement begins, I start with your intake materials — your ideas, your existing content, and your current offers. I do the research on your market, your competitive landscape, and the cultural context around what you're building before we get into our first working session.
Step 04:
We build
Every session is 90 minutes, live, 1:1. I walk you through my research and strategic recommendations, we work through decisions together, and I deliver written strategic documents at every stage. Between sessions, I review your work-in-progress against the strategic direction we've set. By the end of the engagement, you walk away with everything you need to execute.
--THE TRANSFORMATIONFrom scattered to one
clear offer
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No more explaining your business in five different ways depending on who's asking. You know what you sell, and you can say it plainly enough that the right person gets it immediately.
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The offer is built on real research, not guesswork. You understand the audience you're speaking to and where your work fits in it.
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Your pricing comes from the actual value of the work and where it sits in the market, so you can say the number out loud confidently, instead of softening it the second someone pauses.
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Once the decision is made and the offer is real, the loop of "what should I be doing" quiets down. You spend your time moving the business forward instead of circling the same questions.
--WHAT THIS LOOKS LIKE IN PRACTICEShe had a PhD, ten years of experience, and published research. She still couldn't explain what she did.
Before:
Danielle's professional background was fragmented across a research career, an academic CV, published work, and a set of services she'd tried to sell several different ways. She couldn't connect those pieces into one offering. On top of that, she was sorting through years of generic small-business advice online, which left her unsure how to present herself or what she was even supposed to talk about.
What we built:
Over seven weeks I took everything she gave me at intake and built the strategic foundation of her business.
Got clear on the specific problem she solves and who she solves it for
Shaped her scattered services into a clear set of offers someone could actually understand and buy.
Built the language she uses to describe her value, so that when she talks about her work, the person listening understands what she does and why it matters.
Defined what she talks about and where, so her presence across various social platforms does a specific job instead of repeating the same thing everywhere.
Turned all of it into a 30-day plan so she could execute without stopping to guess.
After:
She pitches new clients without second-guessing how to describe herself
The market reads her as a leader in her field, not one more researcher for hire
She can experiment with her outreach and learn from what happens, instead of changing everything every time something doesn't land
She has the language to show up in a way that lets the right clients trust her
--WHO YOU'LL WORK WITH
Lauren Dapiaoen
“I work with you directly, one founder at a time.”
I spent twenty years building brand and business strategy inside Fortune 500 companies across tech, media, and creative agencies. My job was to walk into a business, find the pattern no one inside it could see, and make the call on what it should build and how it should position itself.
Now I do that same work for solopreneurs. The rigor is identical, but what changes is the scale.
Instead of a boardroom, it's your business, and instead of a team to hand the strategy to, it's you and me, working through it together.
What’s included in each package
SHE IS STRATEGIC: FULL PROGRAM — $12,000
This is the package for founders who are ready to build a cohesive offer like a Fortune 500 company.
In this 7 week engagement with 7 live sessions (90 min each), we build out a personalized playbook for your offer so you can leave our engagement and start executing immediately.
I research your market, target audience, build your offer, develop your positioning, messaging, and pricing strategy, and map out your social media strategy — all built specifically around the founder you already are.
This is the full strategic foundation of your business, delivered through structured weekly sessions with written deliverables at every stage.
What you walk away with:
Audience strategy so you know who you’re speaking to and how to speak to them
Complete positioning strategy so you know how to talk about your offer
Offer architecture so you can organize multiple services or products
Pricing strategy so you can compete with the market
Messaging framework so you know what to say, and why you’re saying it
Content strategy so you can target the right audiences on the right social media channels in the right form factor
Social media strategy so you know where to focus your efforts to reach the right target audience
90-day execution plan so you can measure your success
Who it's for: Founders who need the full build — either pre-launch and building from scratch, or six-plus months in and the foundation needs to be rebuilt from the ground up.
If you’ve been building your business but realize your messaging, positioning, or content strategy isn’t landing, this is the package for you.
In just 3 short weeks and 3 live sessions (90 min each), I develop a playbook for you that tells you what to say, how to say it, and the types of content that you need to build so you can start speaking to your audience more effectively.
FOCUSED SPRINT PACKAGES
PACKAGE 1: POSITIONING & MESSAGING STRATEGY — $3,500
I build a complete positioning and messaging strategy across three platforms — your website, social media, and email.
What you walk away with: Clarity on what to say, why you're saying it, who you're speaking to, where specific messaging goes across platforms, and how to communicate your value effectively.
Who it's for: Founders who have their audience and offer defined but their messaging is inconsistent, unclear, or doesn't sound like them across platforms.
PACKAGE 2: CONTENT STRATEGY — $3,500
I build a content strategy covering up to three platforms, with content types, cadence, and platform-specific messaging aligned to your business goals.
What you walk away with: Clarity on what types of content to create on each platform, why each platform serves a different purpose in your business, and how to make sure your content is aligned with the audience on each channel.
Who it's for: Founders who've been posting but don't have a strategy behind it — active on platforms but the content feels disconnected from business goals or spread thin without purpose.
PACKAGE 3: COMPLETE POSITIONING, MESSAGING & CONTENT STRATEGY — $6,000
Both Package 1 and Package 2, built together as one integrated strategy. Same three-week engagement because the work is developed in an integrated fashion rather than sequentially.
What you walk away with: The full messaging, positioning, and content architecture across your platforms, built as one cohesive system so everything reinforces everything else.
Who it's for: Founders who need both messaging and content strategy and want them built together rather than developed in isolation.
--HOW THIS IS DIFFERENTChoose the right program for where you are
SHE IS STRATEGIC: FOCUSED SPRINT
SHE IS STRATEGIC 1:1 FULL PROGRAM
7 weeks
DURATION
3 weeks
3 live sessions
(90 min each)
SESSIONS
7 live sessions
(90 min each)
Founders who need to build their full offer with a proper brand foundation — either you’re pre-launch and building your offer from scratch, or six-plus months in and the foundation needs to be rebuilt
SCOPE
Founders who have some pieces in place, but one specific area of their offer is broken or missing, and they know which one
INVESTMENT
Complete brand foundation for your offer so you can launch seamlessly: target audience strategy, brand positioning for your offer, pricing strategy, messaging and content strategy, and a social media plan
WHO IT’S FOR
One focused strategic deliverable — this could be brand positioning and messaging; content strategy; or both combined
A complete brand strategy & positioning playbook (PDF & Canva), ready to implement. See “scope” for details
WHAT YOU WALK AWAY WITH
One fully built playbook specific to your needs (PDF & Canva), ready to implement. See “scope” for details
Brand Positioning + Messaging: $3,500.
Content Strategy: $3,500.
Brand Positioning, Messaging + Content Strategy: $6,000.
$12,000
--HOW TO BEGINFill out the application
Your first step is filling out the form. I personally read every response to ensure this partnership is the right fit. And if it is, you'll hear from me within forty-eight hours with the next steps.
FAQs
Logistics & Process
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You don't have to figure that out on your own. The application is the same for every package.
Once I read your responses, I'll recommend either the Full Program or a Focused Sprint based on what I see in your situation. If a Focused Sprint is the right fit, I'll also recommend which specific package makes the most sense. The goal is for you to end up with a solution that will be effective based on the needs of your business — and I'd rather tell you that honestly than sell you something you don't need.
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Yes. Some founders start with a Focused Sprint because they have an offer already built, but need to focus on messaging or content strategy specifically. They’ll come back for the Full Program once they've implemented and are ready to build the rest.
The strategic work we do in the Sprint carries forward and becomes part of the foundation we build on in the Full Program, so nothing is wasted or repeated.
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In the Full Program, I take everything you bring and I build the strategic brand foundation of your offer.
That means:
Clarity on the specific problem you solve and who you solve it for
A defined set of offers your target audience can actually understand and buy
The language to describe your value so people know what you do and why it matters, and
A content strategy so your presence across platforms does a specific job instead of repeating itself.
Everything is built on real market research, so you know exactly what to sell and who to sell it to.
For more details on what’s included in the package, see the section above, “What’s included in each package.”
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We can pause if you need to. If you need additional time beyond seven weeks, that's a separate conversation about scope and additional investment. The seven-week container is designed to be a fast sprint, completed on an accelerated timeline to get you launched sooner.
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Ninety minutes for our call each week. Outside the call, usually thirty minutes to an hour, depending on the week. You gather materials during intake week, you're present during research and implementation weeks, and you make decisions based on what we build together.
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Yes. We'll find a time that works for both of us and confirm timezone compatibility during the application process.
Fit & Qualification
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If you've already started to build and test your offer, but need help positioning it in the market, the Focused Sprint is for you.
If you have an offer you've been building and are tired of cobbling together a bunch of different frameworks and solutions, the Full Program is for you.
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That's the most common starting place. I do the research to help you see it clearly. Fill out the application and we’ll determine if this is the right fit for you.
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Yes. I take everything you have, do the research, and make strategic decisions about what to refine or build next. The application is the next step to figuring out exactly what you need.
Outcome & Results
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That depends on your execution after we're done. By the end of our engagement, you'll have everything you need to start selling your offer and measuring results.
Some founders implement immediately and see results within weeks. Others take time to refine before they execute. The playbook you receive makes it possible to move faster and more confidently because you're not second-guessing yourself anymore.
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We'll talk through it. My job is to make the call based on research and twenty years of brand and business strategy experience. Your job is to understand the logic and decide what makes sense for your situation. If something doesn't land, I want to know why.
But I want to be clear: I'm bringing my expertise to help you see your business more clearly. That is why you’d hire and work with me.
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Yes.
Focused Sprint clients can contact me with a question or inquiry via email once per month, for 3 months following our engagement.
Full Program clients can contact me with a question or inquiry via email once per month, for 6 months following our engagement.
This will help you calibrate your execution and answer any questions you may have.
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Please see the section above titled "What's included in each package" for details on investment and pricing.