—FRACTIONAL STRATEGY DIRECTORI help founders and CEOs of growing companies build the brand positioning, messaging, and content infrastructure that makes their company the clear choice in their market — and I train their team to run it without me.
If you're making every brand and marketing decision yourself because no one else has the strategic altitude to make those calls, a fractional strategy director is the engagement that solves it.
Hi, I’m Lauren.
I've spent nearly twenty years as a brand, content, and marketing strategist building strategic foundations for some of the world’s largest companies and brands.
Who I've built strategy for
Alteryx · Amazon · AMC Networks · Fiat · Fujitsu · Google · Hyatt · Microsoft Executive Briefing Center (EBC) · Microsoft in Business · Microsoft Security · Microsoft Windows & Surface Devices · Nutanix · Paramount+ · Red Cross · Revlon · SAP · ServiceNow · Sundance TV · Verizon · Wells Fargo
My systems thinking approach
My approach is rooted in systems thinking. When I look at a brand, I see how every element connects:
How positioning informs messaging
How messaging governs content
How content shapes market perception
How all of it either compounds into a clear signal or fragments into noise
I find the one thing that needs to change and build outward from there.
The same strategic frameworks I've used to position billion-dollar brands are the ones I bring into your company as a fractional brand strategy leader, applied at your scale where the impact is faster and the results are more visible.
I build the infrastructure, train your team to run it, and make sure they can operate at the level the brand requires after the engagement ends.
What changes when you work with me
Your company will have a clear, documented answer to the question every market asks: why should anyone choose you?
01
The institution shaped how you make decisions, and that doesn't disappear when you leave.
Corporate careers teach you to wait for approval and measure your value by someone else's evaluation.
That training served you well inside corporations, but outside of it, it becomes the thing that keeps you second-guessing yourself. That becomes a liability when you're questioning your own pricing, your positioning, or your right to claim authority over your own work and perspective. Recognizing this pattern is the first step toward building your business differently.
02
The life you've lived is as valuable as the career you've built.
The situations you've navigated and the way you see the world is what makes your business yours.
Most professional women were trained to separate their personal and professional lives. But the women building the most meaningful businesses right now are the ones who've stopped doing that.
03
More women are choosing to build small, and they're doing it on purpose.
Building a solopreneur business from your own expertise, serving the right clients, and designing work around the life you actually want is a powerful model.
The women making this choice are building something that reflects what they've learned about what actually matters.
“We were able to collapse all of these things I had been talking about in fragments into a cohesive narrative. I feel way more confident in what I'm selling. This is going to change my business by changing how I talk about myself.”
— Dr. Danielle Lemi, Kapwa Sol Insights
--MY PATHHow I got here
Chapter 01 · 2003 – 2020Inside the institution.
I spent almost twenty years in corporate brand and marketing roles — Fortune 500 enterprises, global teams, and a steady promotion ladder. I was very good at it. I had budget, sign-off, structure, and a clear way to know if I was winning.
I also had a quiet suspicion the system was teaching me something I'd eventually need to unlearn: how to wait for permission.
Chapter 02 · 2020 – 2024Four layoffs in four years.
Then the institution stopped working.
Restructure, layoff, layoff, restructure. I was high-performing through every one of them, but none of that mattered.
I was told, just like you, that working corporate inside a “safe” institution for the rest of my life was the right path, but that advice turned out to be only half-true.
The other half was learning to pay attention to what was actually happening around me and make a move before someone else made it for me.
From that moment on, it wasn’t about starting over. It was about finally building a sustainable career + life from my own judgment instead of someone else's structure.
I made a good call and decided to build Culturemade, and I stopped pretending that was luck.
Chapter 03 · 2024 – presentBuilding Culturemade.
Everything I learned in those twenty years about how to read the market, how to find the real problem, and how to build strategy that actually holds up is the foundation of my own business. And then I started applying it to women who were going through the same shift I was.
What I kept seeing was the same thing I saw in myself: experienced, capable women who had spent their careers building real expertise and had no idea how to translate any of it into something they could sell on their own terms.
The skills were there. The lived experience was there. But the confidence to act on their own judgment was the part that had been trained out of them…and no one was helping them get it back.
So I built Culturemade.
I built it as the practice I wished had existed when I was trying to figure out what came next.
It’s a small practice, deliberately. Built around the kind of strategic support that takes real attention.
The room stays small because the work requires it.
A few things that matter to me.
I'm based between the U.S. and Colombia. I've traveled a lot, but nothing has matched learning and discovering the cultural depth and complexity of Colombia. Being a part of the community and continuing to learn Spanish has been both challenging and rewarding, but I also feel more at ease in Colombia than I do in the States.
I'm a Filipina American. How I see the world, welcome people into my home, and show up in community are all reflections of my Filipino upbringing.
Working hard is important, but hustle culture is overrated. It’s the reason why I’ve built Culturemade intentionally small. I believe in slowness, in compounding, and in being patient with the right things. Corporate life was stressful, and I didn’t want to bring that lifestyle into my own business.
Ready to work together?
I’d love to hear what you’re building.